Making the Thing

Whether they're teaching biology, software tutorials, or how to create cool explosions, educational video creators are what make YouTube great. Go behind the scenes with your favorites to find out how they do what they do.

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Art YouTuber Marco Bucci on making actually-engaging tutorial videos
We talked to Marco about focusing his ideas, using a three-act structure to keep things interesting, and why fancy cameras are overrated.
Archaeology YouTuber Smiti Nathan on translating academia for YouTube
We talked to Dr. Nathan about the process of finding her niche and style, treating content creation as a business, and the best way for educators to do YouTube.
Art YouTuber Sarah Renae Clark on the value of quality over quantity
We talked to Sarah about changing her strategy over time, the creative value of sustainability, and assessing the big picture.
YouTuber Tommy Martin of InCamera on building audience through passion
We talked to Tommy about collaboration, the joy of mistakes, and why chasing your passion gets you more success than chasing the algorithm.
STEM YouTuber Toby Hendy of Tibees on balancing creativity with the algorithm
We talked to Toby about how she comes up with ideas, her rules for scripting, and why some common YouTube rules were meant to be broken.
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