Podcasting

In this article, you’ll learn what full-length podcast show notes are, why they’re an integral podcast marketing asset, and how to write them so you can attract more listeners and website viewers. 

A podcast trailer serves as the first glimpse into the world you're creating and entices potential listeners to hit that subscribe button and return every time.

Repurposing content for multiple platforms is an attractive strategy, but you need to tailor each piece for each platform. Here's how to do that efficiently with Capsho and Descript.

Who’s driving the growth of the podcasting industry? What do we know about podcast listeners and their behavior? And what can we glean to help podcasters attract those listeners to their show?

A podcast scriptwriter shares her top tips for writing a cold open that will hook listeners from the moment they press play.

Whether you’re working with partners or going completely solo, there are steps you can take to protect your intellectual property that will spare you tons of headaches down the road.