The thought of using artificial intelligence for copywriting might sound cringe. But even seasoned content creators sometimes need an inspiration boost to stay creative.

With the right AI copywriting tool, you can tackle challenging projects, increase productivity, and make your work more satisfying. It’s not a magical salve for all your copywriting woes, but it can dream up alternative angles of your ideas, synthesize data, and help with editing. 

This guide covers the best AI copywriting tools you can integrate into your content creation workflow and how to choose the right one for your needs. 

What is an AI copywriting tool?

An AI copywriting tool is a piece of software that uses natural language processing (NLP), machine learning (ML), and AI algorithms to generate custom copy ideas, suggestions, or drafts for blogs, social media, and emails. 

AI copywriting tools mimic and understand language to generate human-sounding copy for many use cases, like:

• Idea generation: AI copywriting tools can scan large volumes of online data, consolidate the results, and generate suggestions or ideas for digital marketing campaigns, search engine optimization (SEO), content marketing, and more. 
• Marketing research: AI can analyze vast amounts of data for keywords and hashtags, making it a cheaper, more effective alternative to doing it manually. As long as you describe your audience and goals, an AI copywriting tool will serve up what you need to inform your marketing strategy.  
• Branding: Describe the brand voice you want and the AI will pick the appropriate words, sentence structure, and punctuation for the copy. The AI tool will use your tone of voice consistently in your copywriting to appeal to your target audience. 
• Outlining: AI copywriting tools can draft outlines for your copy. You can hand over the draft outline to human content writers to handle the actual language, wording, nuance, and emotion.
• Suggestions and revisions: One of AI’s superpowers lies in proofreading. Once you have a draft, feed it into an AI copywriting tool trusted in language correction, so it can scan and revise the copy for touch-ups and minor improvements. This ensures your copy is easy to read and well optimized before publication. For instance, the AI might suggest better phrasing for a call-to-action (CTA) or new word choices.

Ultimately, how an AI copywriting tool works will depend on the tool itself. Some can generate better copy for different applications, while others only provide content ideas and suggestions for your inspiration or to cure writer’s block.

4 benefits of AI copywriting tools

It’s best not to use an AI copywriting software as a crutch, but as a partner that helps you:

Save time

You don’t need to spend hours brainstorming ideas or topics, drafting, editing, rewriting copy every single time. Plug your ideas into an AI writer and it’ll generate ideas, suggestions, or even an entire draft in a matter of minutes.

Increase efficiency and productivity

AI copywriting tools can also streamline and handle tedious, time-consuming copywriting tasks, like creating ecommerce product descriptions, meta descriptions, social media posts, or CTAs. You’ll have more time to focus on more strategic, high-value work.

Unlock creativity

If you struggle with writer’s block or lack ideas for your next campaign or project, AI copywriting tools can unlock new levels of creativity so you can produce high-quality content quickly and efficiently. 

When used with skill, AI copywriting tools serve up fresh perspectives and a continuous stream of data-driven insights, ideas, and suggestions to spark your creativity. 

They open up new possibilities beyond human cognitive constraints, providing a deep well of information from which you can create fresh and innovative content for your audience.

Improved accuracy and consistency

AI copywriting tools can access massive databases of information across the web, providing insights that ensure your copy is factually accurate and consistent. They can also analyze different copy-related factors, like word choice, reading level, messaging, and style, to create copy tailored to your audience. 

Save money

AI copywriting tools can accomplish your copy goals and help you scale your content efforts for free or at a fraction of the cost of hiring human copywriters. 

For example, you can use AI copywriting tools to personalize content based on your audience’s preferences and behavior or translate copy into multiple languages for a global audience.

Now let’s look at some of the best AI copywriting tools for freelancers, entrepreneurs, and businesses at all levels.

Top 8 AI copywriting tools to boost productivity

1. Descript: Best all-in-one AI copywriting tool
2. Jasper: Best content templates 
3. Semrush SEO Writing Assistant: Best for SEO-optimized copy
4. CopyAI: Best for platform-specific marketing copy 
5. ChatGPT: Best free AI copywriting tool
6. Writesonic: Best for simple copywriting needs
7. Wordtune: Best for rewriting existing copy 
8. Copysmith: Best AI copywriter for marketing teams

1. Descript: Best all-in-one AI copywriting tool

Descript is an all-in-one AI-powered video editor. However, it also comes with built-in AI copywriting tools, like Ask AI and AI Social Post Writer. 

With Ask AI, you can start with an empty prompt or customize the prompt and ask it anything you want. You can also ask for suggestions for scripts, new video or podcast episode ideas, and other copy needs. Ask AI will generate instant answers to spark your creativity. 

With Social Post Writer, you can generate copy with hashtags and all for your social media posts in various writing styles—in a few clicks. Plus, you get preset actions for writing social copy, summarizing text, and more. 

‎Other AI copywriting features you’ll find in Descript include: 

• Filler word removal: Detects and removes filler or repeated words. 
• Summarizer: Generates a concise, coherent summary of your text. 
• Podcast Show Notes: Writes show notes, with chapters and time codes.
• YouTube Descriptions: Writes compelling descriptions for YouTube videos.
• Script Generator: Drafts scripts for podcasts, videos, or any other content you need.
• Script Rewriter: Turns your ramblings into a coherent script.
• Turn Into Blog Post: Converts your podcast or video into a blog post with a click.

Pros

• Robust free plan
• Beginner-friendly 
• Unlimited content generation
• AI features included in all plans

Cons

• No mobile app

Pricing: Free plan available. Paid plans start at $12.

2. Jasper: Best content templates 

If you need a brainstorming buddy, try Jasper. The AI tool can rephrase and rewrite your copy, ensuring it stays on-brand with custom style guides and brand voices. 

One of its standout features is Jasper Chat. It acts like your own personal AI content writing co-pilot, helping you create optimized content briefs, generate meta descriptions, and create content calendars or campaigns. 

You can write, edit, and format your copy in Jasper’s document editor. Or select one of its content templates to streamline your copywriting process. 

If you have a team, Jasper’s document sharing and status updates make collaboration easy. For a more efficient workflow, use the Team Acceleration feature to improve content production, create campaigns effortlessly, and streamline your marketing.

Plus, you can view your content’s performance in real-time thanks to Jasper’s integrated metrics suite. Here, you’ll find evidence-based recommendations and trends for future improvements and strategy. 

Best features

• Jasper Chat
• 50+ content templates
• Unique brand voice
• Browser extensions

Pros

• Variety of templates for different types of content 
• Offers collaborative features
• Supports 30+ languages
• Creates copy that matches your brand voice
• Integrates with popular apps, like Zapier, Webflow, and Google Docs
• Integrated metrics suite displays content performance

Cons

• Expensive
• Has a learning curve
• No free and unlimited plans

Pricing: Creator: $49/month, Pro: $69/per month, Business: custom pricing.

3. Semrush SEO Writing Assistant: Best for SEO-optimized copy

Semrush’s SEO Writing Assistant has AI copywriting features in its Smart Writer tool. You can generate text using prompts, expand, rephrase, simplify, or summarize text, and even get information to use in your copy. 

Enter at least one keyword, pick your target audience, and ask the SEO Writing Assistant to give you recommendations.

The tool will analyze your text based on tone of voice, readability, and SEO originality, and then give you a score based on these parameters. When you’re done, share the graded results with collaborators in Google Docs or Semrush.

SEO Writing Assistant comes with a native plagiarism checker so you can check your copy for originality or plagiarism before publication.  

Best features

• Rephraser
• Ask AI
• Compose With AI
• Smart Writer
• Plagiarism checker

Pros

• Variety of AI copywriting features
• Offers content originality and SEO scores
• Real-time feedback
• Collaborative tools

Cons

• Expensive 
• Limited free trial
• Only available in Semrush Guru or Business plans.

Pricing: Pro: $129.95/month, Guru: $249.95/month, Business: $499.95/month.

4. CopyAI: Best for platform-specific marketing copy 

If you struggle to come up with intros or write custom posts for every platform, CopyAI can help.

You can brainstorm topic ideas and craft copy for blog posts, ad copy, social media posts, meta descriptions, and captions. It’s built on top of OpenAI’s GPT-3 large language model (LLM), so you’ll find several similarities with ChatGPT. 

You’ll find over 90 free copywriting tools in CopyAI for simple writing tasks. Just type a keyword or phrase, choose a copy type, add a description of what you need, and CopyAI will deliver the content you need.

Best features

• Content idea generator
• Paraphrasing tool
• 90+ copywriting tools
• Brand Voice
• AI prompt library

Pros

• Easy to use
• Simple interface
• Free plan available
• Integrates with Zapier
• Generates coherent sentences

Cons

• Expensive premium plans
• Doesn’t offer additional context topics 
• Not ideal for long-form content

Pricing: Free, Pro: $49/month, Team: $249/month.

5. ChatGPT: Best free AI copywriting tool

ChatGPT quickly became a household staple for individual users and businesses alike, who use it to create copy for just about anything. Enter a prompt in the chat box and ChatGPT will generate content based on your command within seconds. 

If you need an AI copywriter that churns out content based on specific requirements, ChatGPT is worth considering. The tool is set up to act like a conversational partner or chatbot, which saves you time by generating topic ideas, outlining drafts, or starting drafts in minutes. Give the copy a quick edit to fit your brand's tone and style, then publish or share the generated copy with your audience.

ChatGPT’s Copywriter GPT is an excellent partner, especially for creators looking to craft viral ad copy. Enter prompts that are as detailed and specific as possible or submit as many prompts to refine the content further and ChatGPT will get you the copy you need.

Best features

• Copywriter GPT
• Custom instructions
• Integrations with popular apps

Pros

• Real-time responses based on prompt
• Multiple format options
• Simple interface
• Easy to use
• No learning curve

Cons

• Key copywriting tools locked behind paid plans
• Its AI copy sometimes lacks detail or exciting hooks

Pricing: Free, ChatGPT Plus: $20/month.

6. Writesonic: Best for simple copywriting needs

Writesonic is a user-friendly AI content platform that runs on cutting-edge GPT-4 technology. 

You’ll find 100+ templates for different content needs, including outlining, writing blog posts, and creating compelling social media content. 

Writesonic prides itself in generating high-quality, coherent, and contextually relevant content based on specific keywords or prompts in your brand voice. This ensures your copy is tailor made for a specific need or topic and saves you time and effort.   

Writesonic also provides an AI-powered chatbot, Chatsonic, which creates up-to-date content from written or voice commands and acts as a personal assistant.

Best features

• Text summarizer
• Paraphrasing tool
• SEO checker
• Bulk Upload
• 80+ AI writing tools

Pros

• User-friendly interface
• Free plan available
• Can generate content in bulk
• Integrates with Zapier and WordPress

Cons

• Not ideal for long-form content
• Several instances of passive voice and repetitiveness in content
• Some users complain of lack of nuance in the generated content

Pricing: Free, Chatsonic Pro: $15/month, Individual: $20/month, Teams: $30/month, Enterprise: custom pricing.

7. Wordtune: Best for rewriting existing copy 

Wordtune is a simple AI copywriter that turns your ideas into compelling text. Enter text into Wordtune’s editor and ask it to create new ideas, elaborate on your point, or draw conclusions based on your input. The tool will use AI features to transform your text input into something usable for sales, marketing, and more. 

Wordtune’s strength lies in rewriting existing content. The Rewrite tool perfects anything you input, whether it’s a single word or an entire page, and offers AI recommendations for creating professional copy. 

An AI writing assistant is available that provides AI suggestions in your unique style, so you can personalize your content further. If you prefer to create from scratch, Wordtune offers personalized templates for creating emails, headlines, social media posts, and more.

Best features

• Rewriter tool
• AI Summarizer
• Grammar checker
• Chrome extension
• Text corrections and recommendations

Pros

• Can be used as an online editor
• Can fact-check information
• Improves content flow without losing the original meaning 
• Works in Google Docs, X (Twitter), and LinkedIn

Cons

• Doesn’t check for plagiarism
• Expensive 
• Limited free plan
• Suggestions aren’t always correct
• Limited customization

Pricing: Free, Plus: $24.99/month, Unlimited: $37.50/month, Business: custom pricing.

8. Copysmith: Best AI copywriter for marketing teams

Copysmith positions itself as an AI copywriting tool for marketing teams. The platform offers a suite of products that can help you overcome writer’s block, create high-quality content at scale, and combat burnout. These are:

• Frase: Useful for outlining, brief creation, and optimizing content for ranking on search engines. It analyzes and condenses content from top search results of any query.
• Rytr: Helps you produce high-quality copy for emails, ads, blogs, and more in different tones and languages.
• Describely: Built for ecommerce, this tool helps you write optimized product descriptions, tags, and titles at scale

Best features

• 30+ writing templates 
• SEO tools
• Collaborative tools
• Chrome extension

Pros

• Easy-to-use interface
• Customization options
• Integrates with Google Ads, Zapier, and ecommerce platforms
• Built-in plagiarism checker
• Supports exporting copy in different formats

Cons

• Plagiarism checker capped
• Expensive plans
• AI-generated content isn’t always publish-ready

Pricing: Starter: $19/month, Pro: $49/month, Enterprise: custom pricing.

📚 Read: 10 best AI video generators for beginners, creators, and businesses 

How to choose the right AI copywriter

There are many AI copywriting tool options out there. But how do you decide which one is right for your workflow or business? Here are four key factors to consider when choosing an AI copywriter.

Ease of use

Pick an AI copywriter with a simple, user-friendly, and navigable interface, so you can save time and increase productivity. 

Features

The right AI copywriting tool will not only create or rewrite copy for different use cases, but it will also offer recommendations or suggestions in your brand tone of voice and style. Bonus points if it offers a plagiarism checker that will scan the copy before publication. 

Integrations

A good AI copywriter should integrate with your favorite business apps or other popular third-party tools, like Google Docs, Word, and Zapier to further extend its functionality. 

Export options

Ensure the AI copywriting tool can easily export the generated content in a popular format or allow you to copy the content and use it elsewhere, like Descript’s Ask AI does.

AI copywriting tools FAQs

Which is the best AI tool for copywriting?

Descript. It offers a variety of AI copywriting tools, such as Ask AI, Social Post Writer, Summarizer, Podcast Show Notes, YouTube Descriptions, Script Generator, and Script Rewriter, for different content needs. All these come standard in Descript’s free and paid plans.

Can I use AI for copywriting?

Yes. You can use AI for several copywriting use cases, like generating post outlines, headlines, copy for ads, emails, landing pages, or web pages, and proofreading.

What are the limitations of AI copywriting tools?

AI copywriting tools lack human nuances and emotions, which prevents them from crafting content that resonates with audiences at a deeper level. AI tools produce content that doesn’t meet all of Google’s EEAT requirements—some even quote inexistent sources or information. It’s best to use AI copywriting tools as helpful assistants or partners in the copywriting process.