Consuming content is easy. Producing great content is tough and time-consuming.
Thanks to artificial intelligence (AI), you can shave down the time it takes to go from an idea to engaging content, whether you’re writing, designing, podcasting, video editing, or virtually anything else.
Thanks to the recent explosion in AI technology there are now a ton of AI tools for creators. From generative tools that create video and images from a text prompt to audio and video editing software that runs on a powerful AI engine, there are tools to help you achieve anything you want.
Check out these AI content creation tools to create, edit, and enhance your audio and video content, plus best practices for choosing the right one for your workflow.
What are AI content creation tools?
AI content creation tools are software applications that use artificial intelligence (AI) algorithms to produce visual, audio, or text-based content. Sometimes the AI is generative—that is, it creates new content from text prompts—and sometimes it’s just a powerful way to aggregate, rearrange, or edit your existing content.
Through machine learning (ML) and natural language processing (NLP) algorithms, AI content creation tools analyze data and generate relevant content.
AI helps content creators to generate better, more valuable, and engaging content at every stage of the creative process. Let’s review how different professionals use AI content creation tools to shape ideas and get things moving forward.
Social media creators
Whether you’re a creator or social media marketer, you need a steady stream of high-quality content to market your brand and please social media algorithms.
Luckily, AI content creation tools can support your social media content strategy by turbocharging processes such as:
Research
Content creation
Audience targeting
Scheduling
Sentiment analysis
For instance, AI tools like Descript’s Social Post Writer auto-generate copy for social media posts in various writing styles and with hashtags. It can also scan long-form videos and repurpose the most engaging or interesting clips into short-form content that’s perfect for TikTok, Instagram Reels, and YouTube Shorts.
YouTubers
There’s a lot of work that goes into creating YouTube videos. You’ve got to write a script, research the topic, then record your video. That’s all before the editing process, which can be a mammoth task in itself.
AI tools inside Descript can do most of the heavy lifting for you. They can generate a video script using generative AI, write a YouTube Description for you, and improve both video and audio quality with effects like Studio Sound—saving you time, money, and effort.
Podcast AI tools help you generate more quality content for your podcast consistently. They can help you explore new ideas when you run out of creative steam, test more content to learn what your target audience likes, and achieve your podcast goals faster.
Plus, podcast AI tools can automate repetitive, mundane content creation tasks like research, outlining, and repurposing, freeing up time for strategy and creative work.
Community builders
AI content creation tools aren’t just for creative teams and social media marketers. As a creator, you can also use these tools to generate helpful, unique, and prompt responses to inquiries from your audience.
For example, you can:
Summarize interactions with your audience
Respond to customer reviews—ideal if you’re selling products like merch or online courses
Answer frequently asked questions (FAQs)
Offer multilingual customer support
9 best AI content creation tools
1. Descript: Best video and audio content creation tool
Descript is an AI-powered audiovisual editor for recording, editing, and publishing videos and podcasts. The software makes the video content creation process easier for all types of users, no matter your experience level.
The best part: Descript’s automatic transcription generates a quick transcript of your videos or podcasts, which you can edit like a text doc, making the process intuitive and fast.
Best features
AI Summarizer: Converts your recordings into concise and coherent text summaries to share in email, on your website, or other platforms.
Social Post Writer: Instantly generates copy for social media platforms like Facebook, Instagram, TikTok, or LinkedIn in various writing styles.
Script Generator: Quickly drafts scripts for your audio and video content.
Chapter Generator: Automatically segments, names, and places chapters in your content.
Podcast Show Notes: Generates a tight, accurate summary of your podcast show with chapters and timestamps.
YouTube Descriptions: Writes a compelling description for your YouTube videos in a few clicks.
Turn Into Blog Post: Converts audio and video content into blog posts for easier repurposing and to boost search engine optimization (SEO) efforts and rankings on search engines.
Find Good Clips: Finds the best highlights in your videos or podcasts, which you can turn into social-media clips or add to PowerPoint presentations.
Pros
User-friendly interface
Fully equipped free plan
Versatile and feature-rich platform
Intelligent transcriptions with up to 95% accuracy
Multiple exporting and publishing options
Cons
No mobile app
Limited out-of-the-box integrations
Pricing: Free plan available. Paid plans start at $12 per user/month
2. ChatGPT: Best generative AI tool for beginners
ChatGPT is a free to use generative AI tool by OpenAI, which leverages machine learning to understand and generate human-like text.
The software excels in generating content ideas and lists based on user prompts, making it useful for content marketing strategy, ideation, creation, and marketing. Just enter a prompt and ChatGPT will generate text in seconds, so you can create content with minimal effort. You can get started as a beginner, though more advanced prompts for ChatGPT will get you better results.
A prime example of creators using ChatGPT to streamline content creation is Ryan Reynolds’ Mint Mobile commercial. Reynolds asked ChatGPT to write the ad copy in his own voice, use a joke and curse word, and let people know about Mint’s ongoing holiday promo.
Best features
Prompt examples
ChatGPT API
Custom Instructions
AI voice options
Image analysis
GPT Mentions
Pros
Generates quick responses
Free plan available
Easy to use
Simple interface
Offers web and mobile apps (iOS and Android)
Versatile for multiple use cases
Cons
Limited free plan
Downtimes and usage limits
Overuses certain phrases or repetitions
Doesn’t seek more information from users or ask clarifying questions
Copy.ai is one of the best AI writing tools that quickly creates content for a wide range of use cases, like email marketing, blog content, social media, and translation.
The software offers a comprehensive platform from which you can create workflows for your entire content process and generate, edit, and audit different types of content. Once you specify the platform and give some context for content you’re creating, Copy.ai will submit multiple AI-generated content options you can choose from and refine to your liking.
Creating high-quality images is expensive and time-consuming. With AI image generators, like OpenAI’s DALL-E, you can save money and time and produce engaging visual content for your audience.
Using a deep neural network and a massive dataset of text and image pairs, the text-to-art tool translates written prompts into realistic depictions.
OpenAI introduced DALL-E in 2021, followed by DALL-E 2, which generates more accurate and realistic images with greater resolution. And just recently, the company launched DALL-E 3 for Enterprise and ChatGPT Plus subscribers, which understands more nuance and detail, and translates ideas into exceptionally accurate images.
Best features
Image generation
Outpainting
Inpainting
Variations
Pros
Produces results in seconds
Intuitive platform
High-quality images
Accurate, realistic depictions
Cons
No mobile app
Free plan limited to 15 credits
Confusing credits system
Pricing
Free: 15 credits
DALL-E 2: From $0.016 per image
DALL-E 3: From $0.040 per image
5. Jasper: Best AI tool for multichannel campaigns
Jasper.ai touts itself as an AI co-pilot for marketing teams that helps you go from idea to execution faster.
With a few prompts, the all-in-one AI-powered content creation tool can create everything from product descriptions to email subject lines to long-form content to video scripts at scale for multichannel campaigns.
The AI content generator can also create custom images in a matter of seconds, which you can use in marketing elements, like landing pages, blog posts, social media posts, or ad creatives.
Best features
AI art generator
Actionable Insights
One-click optimization
Company Knowledge
Team acceleration
Brand voice customization
Pros
Generates content in seconds
Well-written output
Affordable pricing plans
Cons
Output may sometimes be generic
May require heavy editing depending on what you’re creating
Performs best with straightforward requests
No fact-checking
Pricing
Creator: $49 per month
Pro: $69 per month
Business: Custom
6. Midjourney: Best high-quality AI image renderings
Like DALL-E, Midjourney can conjure up impressive AI-generated graphics, artwork, and logos, based on your imaginative prompts.
Through a diffusion model, the AI image creator delivers a noisy initial image and gradually refines it into high-quality renderings that match your written prompt or text description. This way, it creates varied results, which you can further refine and use in various applications.
Midjourney works via the Discord app, which means that every other user can see the images you generate—and you can see everyone else’s, which can become distracting. Some subscription plans can bypass this issue with features like Stealth mode and direct messages.
Best features
Stealth mode
Fast, relax, and turbo modes
Work solo in direct messages
Rate images to earn free GPU time
Pros
Easy to use
High-quality image renderings
Cons
No free plan or trial
You can only use it in Discord app
Images are public by default
Distracting user interface
Pricing
Basic: $10
Standard: $30
Pro: $60
7. Murf: Best AI voice generator
Murf
Murf is an AI studio that uses deep neural networks to synthesize human-like voices and turn them into realistic, context-specific, and natural-sounding voiceovers for various applications.
You can generate voice from text or upload a voice recording and change or clone the voice. This makes Murf ideal for creating voice-enabled applications, YouTube videos, product demos, audiobooks, and more.
And thanks to the tool’s accurate multilingual translation, you can generate voices in over 20 different languages, ensuring global accessibility for your audience.
Best features
Pitch and speed
Emphasis
Voice cloning
Murf Dub
Voice changer
120+ text-to-speech voices
Pros
Feature-packed studio
Easy to use
Intuitive interface
Diverse voice options
Voices don’t sound robotic
You can change the speed, pronunciation, and pitch of the AI-generated speech
Cons
Some interface elements don’t respond well
Better quality voices only in English language
Expensive
Pricing
Free
Basic: $29 per user/month
Pro: $39 per user/month
Enterprise: $75 per user/month
8. Synthesia: Best for AI video generation at scale
You won’t always have the time and energy to create videos for your audience. But with Synthesia, you can generate videos from text at scale within minutes.
The AI video generator creates a realistic, avatar-based talking head or voiceover 140 AI avatars modeled after human actors, so you can create video content fast. For example, if you have an online course and want to create videos for each lesson but don’t want to appear in the videos, Synthesia can create a video with your look-alike or someone else “teaching” the lessons.
The intuitive platform uses AI and deep learning technologies to create realistic-looking videos from written scripts with human presenters in over 120 languages and accents.
Best features
140+ diverse AI avatars
120+ voices and accents
Professional video templates
AI script generator
Automatic closed captions
Pros
Intuitive
Easy to use
Multilingual support
Cons
Expensive, especially for beginners
Only works in a web browser
No collaborative features
Few exporting options
Voices may sound robotic
Pricing
Starter: $29 per month
Creator: $89 per month
Enterprise: Custom
9. Grammarly: Best AI writing assistant
Grammarly
Grammarly uses AI to show grammar mistakes, give real-time edit suggestions, and recommend better copywriting tips to improve your tone of voice and style.
The intuitive AI writing tool combines human writers’ expertise with advanced machine learning and NLP to recognize and highlight grammar, spelling, and phrasing errors on different platforms.
Think of it as a writing sidekick, which ensures your writing matches your intended message and transforms your blog’s effectiveness and quality.
Grammarly also sends emails showing where you excel and areas for improvement, so you can stay on top of your content game.
Best features
Tone suggestions
Custom style guides
Full-sentence rewrites
Rich text formatting
Plagiarism checker
PDF report
Pros
Reliable for catching spelling and grammatical errors
Customizable
Integrates with many third-party apps
Web and mobile apps available
Cons
Limited free plan
Style suggestions aren’t as useful
Pricing
Free
Premium: $30 per month
Business: $15 per month/member
AI content creation tools are increasingly becoming prominent in many creators’ toolkits. If you’re looking to take the next step in implementing these tools in your strategy, keep reading to learn the best practices for choosing the best tools for your needs and how to get set up for success.
3 best practices to choose the best AI content creator tool
Put time and thought into the setup
Before picking out an AI content creation tool, plan what it’ll be used for, who will use it, and which stage of the content creation process it’s designed for. This will help you get the most out of the tools and create great on-brand content that aligns with your goals.
Check quality before publishing
The right AI content creation tools will help you polish your content, detect any errors, produce content faster, and ensure it’s of high quality before publishing. While AI tools are fast and efficient, you’ll still need a human touch to refine your content and keep it authentic and on-brand.
Don’t rely solely on AI-generated content
You can use AI tools at every stage of the content production process.
While these tools provide almost immediate results at a fraction of the cost of human content creators, there’s the risk of plagiarism, inconsistent quality, and potential devaluation by Google.
In addition, your audience may crave more creative content with a personal human touch, which AI tools can’t offer.
Start creating content in seconds with Descript
AI-powered content creation is a great way to scale your business. But with so many moving parts involved, you’ll need all the help you can get.
Descript has all the AI features you need at your fingertips, including:
Consuming content is easy. Producing great content is tough and time-consuming.
Thanks to artificial intelligence (AI), you can shave down the time it takes to go from an idea to engaging content, whether you’re writing, designing, podcasting, video editing, or virtually anything else.
Thanks to the recent explosion in AI technology there are now a ton of AI tools for creators. From generative tools that create video and images from a text prompt to audio and video editing software that runs on a powerful AI engine, there are tools to help you achieve anything you want.
Check out these AI content creation tools to create, edit, and enhance your audio and video content, plus best practices for choosing the right one for your workflow.
What are AI content creation tools?
AI content creation tools are software applications that use artificial intelligence (AI) algorithms to produce visual, audio, or text-based content. Sometimes the AI is generative—that is, it creates new content from text prompts—and sometimes it’s just a powerful way to aggregate, rearrange, or edit your existing content.
Through machine learning (ML) and natural language processing (NLP) algorithms, AI content creation tools analyze data and generate relevant content.
AI helps content creators to generate better, more valuable, and engaging content at every stage of the creative process. Let’s review how different professionals use AI content creation tools to shape ideas and get things moving forward.
Social media creators
Whether you’re a creator or social media marketer, you need a steady stream of high-quality content to market your brand and please social media algorithms.
Luckily, AI content creation tools can support your social media content strategy by turbocharging processes such as:
Research
Content creation
Audience targeting
Scheduling
Sentiment analysis
For instance, AI tools like Descript’s Social Post Writer auto-generate copy for social media posts in various writing styles and with hashtags. It can also scan long-form videos and repurpose the most engaging or interesting clips into short-form content that’s perfect for TikTok, Instagram Reels, and YouTube Shorts.
YouTubers
There’s a lot of work that goes into creating YouTube videos. You’ve got to write a script, research the topic, then record your video. That’s all before the editing process, which can be a mammoth task in itself.
AI tools inside Descript can do most of the heavy lifting for you. They can generate a video script using generative AI, write a YouTube Description for you, and improve both video and audio quality with effects like Studio Sound—saving you time, money, and effort.
Podcast AI tools help you generate more quality content for your podcast consistently. They can help you explore new ideas when you run out of creative steam, test more content to learn what your target audience likes, and achieve your podcast goals faster.
Plus, podcast AI tools can automate repetitive, mundane content creation tasks like research, outlining, and repurposing, freeing up time for strategy and creative work.
Community builders
AI content creation tools aren’t just for creative teams and social media marketers. As a creator, you can also use these tools to generate helpful, unique, and prompt responses to inquiries from your audience.
For example, you can:
Summarize interactions with your audience
Respond to customer reviews—ideal if you’re selling products like merch or online courses
Answer frequently asked questions (FAQs)
Offer multilingual customer support
9 best AI content creation tools
1. Descript: Best video and audio content creation tool
Descript is an AI-powered audiovisual editor for recording, editing, and publishing videos and podcasts. The software makes the video content creation process easier for all types of users, no matter your experience level.
The best part: Descript’s automatic transcription generates a quick transcript of your videos or podcasts, which you can edit like a text doc, making the process intuitive and fast.
Best features
AI Summarizer: Converts your recordings into concise and coherent text summaries to share in email, on your website, or other platforms.
Social Post Writer: Instantly generates copy for social media platforms like Facebook, Instagram, TikTok, or LinkedIn in various writing styles.
Script Generator: Quickly drafts scripts for your audio and video content.
Chapter Generator: Automatically segments, names, and places chapters in your content.
Podcast Show Notes: Generates a tight, accurate summary of your podcast show with chapters and timestamps.
YouTube Descriptions: Writes a compelling description for your YouTube videos in a few clicks.
Turn Into Blog Post: Converts audio and video content into blog posts for easier repurposing and to boost search engine optimization (SEO) efforts and rankings on search engines.
Find Good Clips: Finds the best highlights in your videos or podcasts, which you can turn into social-media clips or add to PowerPoint presentations.
Pros
User-friendly interface
Fully equipped free plan
Versatile and feature-rich platform
Intelligent transcriptions with up to 95% accuracy
Multiple exporting and publishing options
Cons
No mobile app
Limited out-of-the-box integrations
Pricing: Free plan available. Paid plans start at $12 per user/month
2. ChatGPT: Best generative AI tool for beginners
ChatGPT is a free to use generative AI tool by OpenAI, which leverages machine learning to understand and generate human-like text.
The software excels in generating content ideas and lists based on user prompts, making it useful for content marketing strategy, ideation, creation, and marketing. Just enter a prompt and ChatGPT will generate text in seconds, so you can create content with minimal effort. You can get started as a beginner, though more advanced prompts for ChatGPT will get you better results.
A prime example of creators using ChatGPT to streamline content creation is Ryan Reynolds’ Mint Mobile commercial. Reynolds asked ChatGPT to write the ad copy in his own voice, use a joke and curse word, and let people know about Mint’s ongoing holiday promo.
Best features
Prompt examples
ChatGPT API
Custom Instructions
AI voice options
Image analysis
GPT Mentions
Pros
Generates quick responses
Free plan available
Easy to use
Simple interface
Offers web and mobile apps (iOS and Android)
Versatile for multiple use cases
Cons
Limited free plan
Downtimes and usage limits
Overuses certain phrases or repetitions
Doesn’t seek more information from users or ask clarifying questions
Copy.ai is one of the best AI writing tools that quickly creates content for a wide range of use cases, like email marketing, blog content, social media, and translation.
The software offers a comprehensive platform from which you can create workflows for your entire content process and generate, edit, and audit different types of content. Once you specify the platform and give some context for content you’re creating, Copy.ai will submit multiple AI-generated content options you can choose from and refine to your liking.
Creating high-quality images is expensive and time-consuming. With AI image generators, like OpenAI’s DALL-E, you can save money and time and produce engaging visual content for your audience.
Using a deep neural network and a massive dataset of text and image pairs, the text-to-art tool translates written prompts into realistic depictions.
OpenAI introduced DALL-E in 2021, followed by DALL-E 2, which generates more accurate and realistic images with greater resolution. And just recently, the company launched DALL-E 3 for Enterprise and ChatGPT Plus subscribers, which understands more nuance and detail, and translates ideas into exceptionally accurate images.
Best features
Image generation
Outpainting
Inpainting
Variations
Pros
Produces results in seconds
Intuitive platform
High-quality images
Accurate, realistic depictions
Cons
No mobile app
Free plan limited to 15 credits
Confusing credits system
Pricing
Free: 15 credits
DALL-E 2: From $0.016 per image
DALL-E 3: From $0.040 per image
5. Jasper: Best AI tool for multichannel campaigns
Jasper.ai touts itself as an AI co-pilot for marketing teams that helps you go from idea to execution faster.
With a few prompts, the all-in-one AI-powered content creation tool can create everything from product descriptions to email subject lines to long-form content to video scripts at scale for multichannel campaigns.
The AI content generator can also create custom images in a matter of seconds, which you can use in marketing elements, like landing pages, blog posts, social media posts, or ad creatives.
Best features
AI art generator
Actionable Insights
One-click optimization
Company Knowledge
Team acceleration
Brand voice customization
Pros
Generates content in seconds
Well-written output
Affordable pricing plans
Cons
Output may sometimes be generic
May require heavy editing depending on what you’re creating
Performs best with straightforward requests
No fact-checking
Pricing
Creator: $49 per month
Pro: $69 per month
Business: Custom
6. Midjourney: Best high-quality AI image renderings
Like DALL-E, Midjourney can conjure up impressive AI-generated graphics, artwork, and logos, based on your imaginative prompts.
Through a diffusion model, the AI image creator delivers a noisy initial image and gradually refines it into high-quality renderings that match your written prompt or text description. This way, it creates varied results, which you can further refine and use in various applications.
Midjourney works via the Discord app, which means that every other user can see the images you generate—and you can see everyone else’s, which can become distracting. Some subscription plans can bypass this issue with features like Stealth mode and direct messages.
Best features
Stealth mode
Fast, relax, and turbo modes
Work solo in direct messages
Rate images to earn free GPU time
Pros
Easy to use
High-quality image renderings
Cons
No free plan or trial
You can only use it in Discord app
Images are public by default
Distracting user interface
Pricing
Basic: $10
Standard: $30
Pro: $60
7. Murf: Best AI voice generator
Murf
Murf is an AI studio that uses deep neural networks to synthesize human-like voices and turn them into realistic, context-specific, and natural-sounding voiceovers for various applications.
You can generate voice from text or upload a voice recording and change or clone the voice. This makes Murf ideal for creating voice-enabled applications, YouTube videos, product demos, audiobooks, and more.
And thanks to the tool’s accurate multilingual translation, you can generate voices in over 20 different languages, ensuring global accessibility for your audience.
Best features
Pitch and speed
Emphasis
Voice cloning
Murf Dub
Voice changer
120+ text-to-speech voices
Pros
Feature-packed studio
Easy to use
Intuitive interface
Diverse voice options
Voices don’t sound robotic
You can change the speed, pronunciation, and pitch of the AI-generated speech
Cons
Some interface elements don’t respond well
Better quality voices only in English language
Expensive
Pricing
Free
Basic: $29 per user/month
Pro: $39 per user/month
Enterprise: $75 per user/month
8. Synthesia: Best for AI video generation at scale
You won’t always have the time and energy to create videos for your audience. But with Synthesia, you can generate videos from text at scale within minutes.
The AI video generator creates a realistic, avatar-based talking head or voiceover 140 AI avatars modeled after human actors, so you can create video content fast. For example, if you have an online course and want to create videos for each lesson but don’t want to appear in the videos, Synthesia can create a video with your look-alike or someone else “teaching” the lessons.
The intuitive platform uses AI and deep learning technologies to create realistic-looking videos from written scripts with human presenters in over 120 languages and accents.
Best features
140+ diverse AI avatars
120+ voices and accents
Professional video templates
AI script generator
Automatic closed captions
Pros
Intuitive
Easy to use
Multilingual support
Cons
Expensive, especially for beginners
Only works in a web browser
No collaborative features
Few exporting options
Voices may sound robotic
Pricing
Starter: $29 per month
Creator: $89 per month
Enterprise: Custom
9. Grammarly: Best AI writing assistant
Grammarly
Grammarly uses AI to show grammar mistakes, give real-time edit suggestions, and recommend better copywriting tips to improve your tone of voice and style.
The intuitive AI writing tool combines human writers’ expertise with advanced machine learning and NLP to recognize and highlight grammar, spelling, and phrasing errors on different platforms.
Think of it as a writing sidekick, which ensures your writing matches your intended message and transforms your blog’s effectiveness and quality.
Grammarly also sends emails showing where you excel and areas for improvement, so you can stay on top of your content game.
Best features
Tone suggestions
Custom style guides
Full-sentence rewrites
Rich text formatting
Plagiarism checker
PDF report
Pros
Reliable for catching spelling and grammatical errors
Customizable
Integrates with many third-party apps
Web and mobile apps available
Cons
Limited free plan
Style suggestions aren’t as useful
Pricing
Free
Premium: $30 per month
Business: $15 per month/member
AI content creation tools are increasingly becoming prominent in many creators’ toolkits. If you’re looking to take the next step in implementing these tools in your strategy, keep reading to learn the best practices for choosing the best tools for your needs and how to get set up for success.
3 best practices to choose the best AI content creator tool
Put time and thought into the setup
Before picking out an AI content creation tool, plan what it’ll be used for, who will use it, and which stage of the content creation process it’s designed for. This will help you get the most out of the tools and create great on-brand content that aligns with your goals.
Check quality before publishing
The right AI content creation tools will help you polish your content, detect any errors, produce content faster, and ensure it’s of high quality before publishing. While AI tools are fast and efficient, you’ll still need a human touch to refine your content and keep it authentic and on-brand.
Don’t rely solely on AI-generated content
You can use AI tools at every stage of the content production process.
While these tools provide almost immediate results at a fraction of the cost of human content creators, there’s the risk of plagiarism, inconsistent quality, and potential devaluation by Google.
In addition, your audience may crave more creative content with a personal human touch, which AI tools can’t offer.
Start creating content in seconds with Descript
AI-powered content creation is a great way to scale your business. But with so many moving parts involved, you’ll need all the help you can get.
Descript has all the AI features you need at your fingertips, including:
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